“For more than two years, Karoline Lawætz has taken the formulation and execution of EA-Connect’s communication strategy to a higher level. She has worked on a variety of communication strategy areas such as professional LinkedIn profiles and -activities, improving the company’s website architecture, and generally planning and executing our corporate communication strategy.
Her focused text work has been a great support for our sales staff’s activities towards both existing and potential customers.
Especially her no-nonsense video concept was value for money: a series of short videos made from clips provided by local staff in China, one of which has had 15.000+ views on Youtube.
Our collaboration has been smooth, efficient, and informal. Karoline as a person is focused, self-driven, responsible, creative, flexible, straightforward, easy to work with. She collaborates very well with staff at all levels in Europe as well as in Asia. I give her my best recommendations to future potential business partners.”
Uffe Nørgaard, CEO, EA Connect
“Karoline was involved in the upscaling of our web-based communication at Xnovo Technology ApS in 2017-18.
She helped us plan and prioritize our efforts and left us with strategies and skills enabling us to maintain the activities ourselves.
For the complete makeover of www.xnovotech.com, her large network of skilled specialists was a great advantage.
Throughout the process, Karoline has been very service-minded and responsive, and it has been a pleasure working with her.”
Jette Oddershede, Senior Scientist, Xnovo Technology ApS
“It takes a qualified pen to transform a heavy going, nerdy, and very scientific FAQ into an understandable, reader-friendly version.
This is exactly what Karoline masters. Her scientific knowhow, a flair for analyzing, creativity, and ability to convey, professionally, has secured DermaPharm a tool, which benefits us – and especially our customers.
Surely, our collaboration continues!
Mette Bohnstedt, Marketing Manager, DermaPharm A/S
“We engaged Karoline for a symposium to write a report of key messages from the presentations and discussions. Karoline readily identified the essential messages, which she communicated with precision, in a reader-friendly manner.
Furthermore, cooperation with Karoline is fantastic: she is fast, professional, competent, and pleasant.
Lise Tøttrup Brennum, Associate Public Affairs Manager, H. Lundbeck A/S
“Professional, dedicated, committed, and full of ideas, often with a good twist – this is how I would describe my collaboration with Karoline.
The result is solid, academic, scientific articles with a different approach – just the way we wanted them.”
Inge Dyhr, Head of Communications, The Danish Association of Pharmaconomists
“Karoline’s work always exudes energy; she has a good overview and is easy to work with. She has a razor-sharp analytical eye for capturing the essence of a project or an assignment. This makes her a highly esteemed and competent project manager and science writer.
And her creative abilities and sense of teamwork make her an indispensable part of every process developing new ideas.”
Martine Bentsen, Masters in Journalism and Sociology, former editor of Denmark’s Asthma-Allergy magazine